Tracking Consumer Use of Traditional and Digital Media
User View is BIA/Kelsey's proprietary user behavior tracking study, which focuses on how U.S. consumers are evolving their use of traditional and online information sources to find and locate local serving businesses.
User View addresses issues relating to both reach and frequency of use of a broad spectrum of offline and online information sources. In addition, it uncovers differences among broadband, narrowband and no-band households. User View dives into user comparisons across offline and online information sources as they relate to overall performance for finding local businesses.
BIA/Kelsey and research partner ConStat have conducted User View since 2003, surveying a nationally weighted sample of consumers via online survey.