Conference Sponsors

3L System Group began its operations in 1976. Today, the company has approximately 75 employees. Two-thirds of its staff members are younger than 40. 3L is renowned in the industry for its media-agnostic, futuristic and innovative system development and flexibility in workflows. With a customer portfolio that includes Local Insight Media, The Berry Group, Eniro, European Directories and Singapore Press Holdings, just to name a few, 3L has been working with some of the most innovative and successful publishers in the industry. Indicative of the entire process is the construction of easily customized, rapid implementation and user-friendly system. Add to the reliability and easy system maintenance and you have the 3L System Group in a nutshell. Visit www.3lsystem.se.

Acxiom Corp. (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom’s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.

AdMarketplace delivers pay-per-click advertising to performance marketers from traffic sources outside the major search engines. Thousands of online advertisers and their agencies leverage its proprietary data-driven technology platform — comprising filtering, scoring, targeting, pricing and analytics — to drive ROI from more than 1 million traffic sources worldwide. AdMarketplace offers a managed service to large marketers and a self-serve alternative for advertisers of all sizes.

The Amdocs Advertising and Media division is the market leader in local advertising solutions. Amdocs’ comprehensive line of solutions, products and services enable transformation of local content and advertising publishers into the destination of choice for advertisers, consumers and distribution partners. Amdocs’ offering comprises modular and agile front- to back-end solutions that manage the entire advertising process and monetize consumer traffic across multiple delivery platforms and media. To learn more, visit www.amdocs.com.

Apptus is the technology leader in bringing instant, relevant access to personalized information to local search and e-commerce. Its products deliver advanced search, recommendations and content targeting. They efficiently and profitably convert clicks to sales, providing the right thing, to the right person, at the right time.

Founded in Sweden in 2000, Apptus fast became a market leader in the Nordics. It has now rapidly expanded further with clients in the United Kingdom, North America and Australia. Apptus is headquartered in Lund, Sweden with offices in London and is listed in the Red Herring Top 100 Europe. Please visit www.apptus.com.

AT&T Interactive, a wholly owned subsidiary of AT&T, enables advertisers to generate leads by reaching consumers across multiple forms of media. The company develops and manages advertising solutions across the flagship Web property Yellowpages.com, AT&T U-verse, and AT&T’s online and mobile local search.

Chitika is one of the largest search-targeted advertising networks, serving millions of search driven impressions per month, and growing. For result-driven advertisers and media buyers, Chitika offers a keyword-targeted search marketing program, proven to extend the visibility of SEM campaigns beyond the search engine results page, and into content websites in the Chitika Network. With hundreds of direct advertisers, established media/agency partnerships and a network of more than 55,000 content rich websites, Chitika connects today’s leading advertisers and brands with intent-driven search users. For publishers, Chitika is a highly effective monetization service with eCPMs among the highest in the industry.

Hostopia, a Deluxe company, has a suite of private-label Web design, messaging and search engine marketing solutions that allow service providers to easily drive revenues from small businesses, develop new market share and build customer retention. Contact Hostopia today to see how it can grow your business: info@hostopia.com

Infogroup is the data provider of choice for the nation’s leading navigation and telematics companies. Its Point of Interest (POI) data powers business-to-consumer solutions including local search, directory assistance, mobile devices, global positioning systems (GPS), in-vehicle navigation systems and location-based service (LBS) applications. To learn more, visit infogroup.com

Infycosm is a wholesale provider of data and database marketing solutions for local small to medium business owners, and organizations that support them. In the perpetually changing local marketplace, the only constant is that information is power. Reliable information about customer perceptions, competitors’ placement or product feedback can drive sound, practical business decisions. Infycosm delivers data and database marketing solutions to Yellow Pages publishers, certified marketing representatives and advertising agencies, and franchise organizations that want to deliver services to the local marketplace. Infycosm delivers these capabilities through an integrated solution set that is primarily powered by Infutor.

For more information, contact sales@infycosm.com.

InSequent provides a turnkey mobile marketing platform for local business. Its groundbreaking MyMobileSite allows you to build a beautiful mobile site just by entering your regular Web URL. A simple-to-use, full-featured, Web-based platform for local businesses to connect with, acquire and retain new and current customers via the mobile channel. Mobile Sites, SMS/MMS, QR Codes, Daily Deals, News Alerts, Contests and more. It sells primarily through distribution partners and white label. Clients include NYT Regional Media Group, Journal Register Co., Morris and others.

Internet Broadcasting s the leading provider of solutions for digital publishers. The world’s most prestigious local media brands rely on its comprehensive digital solutions to grow their business, connect with their audience and increase revenues. Its solutions simplify the complexities of the digital world by empowering its clients to focus on their local markets. IB’s clients benefit from a multi-platform publishing solution; a comprehensive suite of ad creative, trafficking and inventory-management tools; and revenue generating content. Learn about how its world-class technology and services can help maintain and grow your relevance to consumers and advertisers alike at www.ibsys.com.

Kenshoo Local is a digital marketing software solution designed specifically for organizations managing high volumes of advertising campaigns across various locations, stores, small businesses, dealers, franchises or other entities. Kenshoo Local allows business directories, agencies, retailers, resellers and other service providers to manage search marketing and social network advertising campaigns efficiently and cost effectively. With Kenshoo Local, SEM can now be managed in house, while growing margins and regaining control of what your brand delivers. Kenshoo has 10 international offices, and the Kenshoo Universal Platform directs more than $15 billion in annual sales revenues. Please visit www.KenshooLocal.com for more information.

Local Corp. (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 25 million consumers each month on the flagship Local.com website, approximately 1,600 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 70,000 retail locations nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Search Tool provides the strongest features of the most advanced search tools for local placement in one place. This revolutionary tool allows users to determine their local visibility to the search engines and provides feedback as to what actions the business should take to improve its position. This powerful tool was designed with resellers in mind and is available in a white-label version.

As a complement to the Local Search Tool, Local Site Submit Service makes local directory submission easy. The Local Site Submit Service provides everything from directory submissions to local promotion and Google Places optimization. Local Site Submit is also available to resellers in a white-label version for your clients. Visit www.LocalSiteSubmit.com to inquire.

Local Search Tool and Local Site Submit are subsidiaries of Advice Interactive Group, a Dallas-based Internet marketing agency that provides total media marketing solutions. Learn more about its services and get valuable advice about business needs at www.AdviceInteractiveGroup.com or follow @AdviceGroup.

Localeze is the premier repository of rich local merchant content. Starting with accurate and complete business information, it adds enhancements like brands, services, hours, payment methods, specialties and advertising characteristics. Its Enhanced Content comes from a variety of sources including Yellow Pages, Internet and direct data feeds. It puts this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.

Location3 Media is a full-service interactive agency offering a broad portfolio of services including paid search management, SEO, media buying, local map listings management, Web analytics, social media engagement, online reputation management, mobile marketing, franchise online marketing, and Web design and development.

In 2011 Location3 Media became the 13th agency in the United States to be named a Google Analytics Certified Partner, and also offers the distinction of being Google Website Optimizer Certified. In addition, Location3 Media was named a Microsoft adExcellence Certified Company and a Yahoo Analytics Consultant Network member. Its company motto is simple: Profit Through Performance.

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be — in mobile, offline and online channels, including on its own local and category websites. Its performance-based call advertising products, Marchex Call Connect & Call Analytics, are reinventing how businesses acquire new customers through the phone. Its award-winning Small Business Marketing products empower local businesses to efficiently monitor their online presence, communicate with their customers and acquire new ones. Every day, Marchex’s products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses. For more information please visit www.marchex.com.

Matchcraft is a leading local marketing solution company specializing in enabling local media companies to successfully offer online advertising products to small businesses. MatchCraft works collaboratively with clients to define online ad products and go-to-market strategies, train sales teams how to “make the right sale,” and quickly implement scalable technical and operational solutions that deliver these products successfully.

If your objective is to grow your online revenues, seamlessly integrate automated systems that improve your margins, and delight your customers with high-performing products that ensure high renewal rates and create long-term value, then contact MatchCraft today.

Microsoft Advertising

MobeeArt provides a turnkey solution for directories to offer a complete and comprehensive mobile solution. MobeeArt’s technology generates high-quality sites adapted to all mobile devices. Its platform provides its partners with three mobile-site creation tools: automatic mobile-site creation (MobeeBatch), professional studio for fulfillment teams (MobeeStudio) and a do-it-yourself wizard (MobeeSelf). All tools support mobilization of an existing website as well as new mobile-site creation.

• Analytics and reports – for directories and their customers.
• Marketing tools – QR generators, integrated SMS, SEO and more
• Full version control – including a full publishing process (development, test, production), rollback support and history log
• Templates and partner customization tools

MoFuse is the global leader in Mobile Web Content Management. It makes the mobile Web affordable and easy for any business to build and manage mobile websites. MoFuse provides a Software-as-a-Service (SaaS) platform and “build it for me” services. It optimizes mobile sites for every mobile device.

MoFuse works with channel partners such as directory services, newspapers and media companies to reach local businesses. Its partner solutions offer volume discounts and several ways to connect including white-label and full service. Host to thousands of mobile sites, MoFuse customers include Hearst/LocalEdge, The Denver Post, The State Department, Harper Collins, Marchex and thousands of SMB organizations around the world.

To get started or learn more, visit www.mofuse.com.

Mongoose Metrics is the innovative leader in enterprise conversion tracking. Its holistic approach takes the mystery out of conversion analytics by supplying clients with reliable, clear and actionable data encompassing the entire sales cycle from customer browsing through completed sale. In 2007 Mongoose Metrics developed the first phone call tracking service that integrated phone call reports into third-party Web analytics packages such as Google Analytics and Omniture SiteCatalyst. Its innovations have not stopped there. It delivers keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. Critical to its solutions is its commitment to ease of use and integration. Its customers' time is valuable and it understands this. That's why it works hard to develop solutions that are easy to set up and even easier to use so clients can accelerate their business processes. Mongoose Metrics has strong backgrounds in both telecom and Internet marketing to make it a strong partner in your success.

Moon Valley Software of San Luis Obispo, California, was founded in 1988. It provides fast, accurate and comprehensive data enhancement services to online publishers of business directories. Featured at BIA/Kelsey Marketplaces 2010 is MyRepMan, the leading reputation management platform. Moon Valley partnered with many companies with a shared interest in data integrity and ones Web presence. The product profiles businesses’ Web presence where one can track conversations about them on social networking sites like Yelp, Facebook and Twitter. It’s easy to check for listings and reviews from hundreds of regional directories nationwide, like PhiladelphiaRestaurants.com and NYCGo.com. One can also view, update and correct data provided by Internet Yellow Pages like WhitePages.com and SuperPages.com. All reports may be downloaded, emailed or viewed interactively prioritized by relevance and traffic.

Nimble Commerce

PaperG is an advertising technology company that automates local ad creation, sales, and management for online publishers, enabling them to produce cost efficiencies and increase revenues. Through PaperG’s technologies, local businesses have found online advertising easy enough to self-serve or compelling enough to purchase from a trusted local brand. PaperG works with more than 100 local media partners that resell its products to over 20,000 local advertisers.

PaperG was founded in 2007 when Yale students teamed with Harvard students to reinvent the relationship between online publishers and local businesses. Looking at the most popular ways of exchanging local information, PaperG innovated upon the concept of the community bulletin board to produce Flyerboard, a virtual corkboard for local online advertisements. The company later introduced PlaceLocal, a local ad platform that can automatically build a stunning, customized online ad for any local business.

PaperG has attracted to its board of advisors a range of esteemed publishing, technology and advertising industry veterans, including Stephen Taylor, publisher of the Boston Globe's Boston.com, during its first five years of existence, and Mark Potts, cofounder of WashingtonPost.com and founder of hyperlocal start-up GrowthSpur.

UniversalBusinessListing

Site Technologies is a Web technologies company building small-business solutions for your clients. It works with partners to provide Veloxsites, a fast, easy and simple website solution that instantly builds and designs content ready websites. Partners such as 411.ca use VeloxSites to power their small-business advertisers’ websites.

For more than a decade, vSplash has been at the forefront of providing scalable, white-label Internet marketing product fulfillment for partners serving the SMB space worldwide. VSplash’s BuzzBoard is a first-of-its-kind digital presence and performance intelligence platform that offers partners a gateway to new digital revenues and relevant upsell opportunities — from site enhancements and SEO/SEM services, to social media development and maintenance. VSplash partners include print and online media providers and advertisers, telecommunications companies, hosting services, directory publishers, consumer marketers and trade associations. Visit www.vSplash.com for more information.

WebsPlanet is the leading provider of digital advertising solutions for local businesses, enabling online advertising providers to create an integrated digital presence for their customers, including websites, mobile sites, social media integration and functionality such as fully integrated Facebook sites and more.

WebsPlanet enables providers to offer their customers full presence in all digital advertising channels; excellent placement in search engine results; flexible online advertising solutions dedicated to local businesses; and advertising products based on advanced technology.

Leading Tier 1 providers around the world use WebsPlanet’s fully customizable solutions to offer their customers the most effective, integrated, end-to-end online presence.

Established in 2009, xAd is one of the largest local mobile advertising networks in the U.S. and the only one offering both search and display. Across its network, xAd aggregates and manages 300 million monthly search requests, 10 billion monthly ad impressions, billions of business listings and ads, and more than 1 million national and local advertisers.

Its proprietary technology and quality-score algorithm, which takes into account nearly 30 variables such as user behavior and search location, deliver local and contextual relevance for better advertising performance: monetized calls, clicks and visits generated from ads across the mobile Web, owned and operated local apps, publisher partners, and mapping and navigation systems. That comprehensive ad inventory facilitates higher conversions for advertisers, which can reach a vast mobile audience with a single touch point, while publishers can experience high eCPM while accessing a large, accurate database in one location.

Based in San Francisco, xAd has research and development facilities in India (Gurgaon and Bangalore) and Sunnyvale, California; six satellite offices across the U.S.; and locations coming soon to China and Europe. For more information, visit xAd.com.

Yext is a leading local advertising technology company dedicated to bringing the power of Internet advertising to all local businesses. Founded in 2006 and based in New York City, Yext has pioneered a suite of local advertising products including Pay-Per-Action Phone Calls, Yext Rep and Yext Tags, the first ever way to highlight listings on top local sites across the Internet.

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The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

For 122 years, the California Newspaper Publishers Association has protected the interests of newspapers throughout the state, from the smallest weekly to the largest metropolitan daily. CNPA operates from offices in the state’s capital and is governed by a 35-member board of directors drawn from its more than 800 daily, weekly and campus newspaper members. Visit www.cnpa.com for more information.

The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Its goal is simple: to educate, share best practices, establish guidelines for growth, and promote the services of member companies to brands and other content-related providers. Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, the LBMA wants to help those engaging location-based services be as successful as possible. Learn more at http://thelbma.com.

Web Marketing Association

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A worthwhile conference experience generates new contacts, sales leads, potential strategic partners and investors; helps gather competitive intelligence; and even provides inspiration for new products and services. Conference Guru’s community, health-care and technology executives, entrepreneurs, investors and service providers, attend conferences to help establish their leadership position in the marketplace and network with their peers. Conference Guru reviews thousands of conferences to find great conferences and establishes partnerships with the organizers that enable it to offer a limited quantity of conference passes at a great price.

NetNewsCheck.com covers the Local Online Media industry with continuously updated business news and commentary. Combining original content with links from scores of sources, NetNewsCheck.com provides a broad perspective on all the players in this rapidly changing industry: From national portals and pureplays, to the traditional newspaper, TV and directory publishers, along with independent start-ups and emerging new networks.

NetNewsCheck.com is a daily must-read for anyone keeping their finger on the pulse on changes that affect local media strategy, revenues, content and development.

Radio-Info.com was founded in 1999 as a radio discussion forum by Doug Fleming and has become “Radio’s Online Community.” Radio-Info provides both radio professionals and fans a valued source for news, expert commentary and the lively industry gossip that radio thrives on. Most recently, Radio-Info.com has launched a new, updated look with unique and helpful tools not offered by any other broadcast industry trade website, along with additional content and sections to better serve the user. All its features make Radio-Info.com the ultimate radio resource.

Search Marketing Standard is the leading print publication covering the search marketing industry. It was launched early in 2006 with the goal of providing readers with practical, relevant, and easy-to-understand information they could apply to directly improve their search engine marketing campaigns. Over the years, the magazine has grown from a newcomer in the field to an authoritative resource that is read and used by more than 50,000 search engine advertisers and marketers each quarter. Search Marketing Standard is published by iNET Interactive.

Street Fight is a media, events and research company focused on the business of hyperlocal: location-centric services, locally targeted daily deals efforts, and more traditional “hyperlocal” news and information sites and networks.

Founded in 2008, The Next Web is one of the world’s largest online publications and delivers an international perspective on the latest news about Internet technology, business and culture. With an active, influential audience consisting of more than 4 million monthly visits and over 5.5 million monthly page views, The Next Web continues to expand its global presence on its website with the addition of new channels and content partnerships, as well as through events in North America and Europe.

Since its introduction in 2002, topseos has been identified as an independent authority on vendors who supply internet marketing products and services. Topseos’ mission is to offer comprehensive and independent advice to assist buyers in making purchasing decisions from Internet marketing vendors.

TVNewsCheck believes in TV broadcasting — free, universal, over-the-air broadcasting, where TV got its start and which still offers hertz-for-hertz the best TV programming and public service around. It is TVNewsCheck’s privilege to serve the thousands of individuals who make it happen. From 8 a.m. to 8 p.m. ET, every working day, TVNewsCheck delivers news and information for station owners, managers, account executives, programmers, engineers, technicians, anchors, reporters and producers. Like any good newspaper, it closely follows the goings on within the community of TV stations. But it also keeps an eye on Washington, the broadcast networks, the advertising marketplace, hardware vendors and — this may be most important — corporate headquarters. And it cover cables, satellite, the Internet and other media, but only because they have an impact on broadcasting. Its focus is always on the TV station. There are already plenty of magazines, newsletters and websites that cover TV broadcasting. TVNewsCheck does not want to add to the information overload. Its idea is to organize all that is out there, mix in its original reporting and commentary, and bring it all together on your desktop with the urgency of all-news radio.

Visibility Magazine began in 2007 as a print magazine dedicated to bringing vision, clarity and visibility to the Internet marketing industry. Its content, provided by leading Internet marketing firms, remains on the cutting edge. With articles from contributors such as Omniture, Facebook and Compete.com, its subscription base has grown exponentially over the past two years, and continues to grow. To date, it has more than 55,000 subscribers, with more being added each day. Company CEOs, owners, founders and chief marketing officers represent most of Visibility Magazine’s subscriber base, with sales managers, customer service executives, SEM managers and others representing the remainder.

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Your customers are looking for ways to grow their business by capitalizing on the mobile Web; however, they lack the expertise to navigate this new, ever changing space.

By offering goMobi, you are giving your customers everything they need to create the perfect mobile Web solution, while at the same time increasing your service offering.

• Retain existing customers
• Attract new customers
• Easy for small businesses to understand
• Easy to sell

Benefits for Directory Services and Media Agencies

WillowTree Apps is a leader in helping companies execute a mobile strategy, with primary practice areas focused on mobile strategy; mobile website optimization and Web app development; and native app design and development for iPhone/iPad, Android and BlackBerry. Its Tango Optimized platform allows it to quickly and reliably deploy mobile versions of its clients' websites with no technical resources required on their end. Clients include leaders in their fields such as BabyCenter LLC (a Johnson & Johnson Co.), the University of Virginia, the Game Show Network, Sylvania and Crutchfield Electronics.

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Local Media Watch Blog

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