Jayla Siciliano is always looking for a better way to do this thing called life. She credits her friends at Diesel and Burton for inspiring Bon Affair. During seven years as a product specialist for those global brands, happy hour was an essential job skill. Jayla loved it—until that morning in Hong Kong. After two weeks of toasting co-workers, she woke up at 5AM with a new vision. She needed a lighter, everyday wine option that fit her professional, active lifestyle. The solution: Wine spritzers. The problem? A good one didn’t exist. So Jayla made it her mission. She quit her job to create a better, modern spritzer worthy of America’s awesome wine culture. The spritzer had to share her values—real wine, all-natural, zero added sugar. She added electrolytes (why not?). While getting her MBA at USD Jayla raised over $500K to launch her venture—and after four years, Bon Affair is fully realized.