On-Demand Webinar

Tracking the Broadcast Industry with MEDIA Access Pro™
Tips, Tricks and Top Line Results from BIA/Kelsey's 2011 Broadcasting Forecast
View Webinar Video | PDF of Slides | Local Media Watch

Track the Fast-Paced Business Activities in the Television Industry

MEDIA Access Pro™ (MAPro) provides the most comprehensive data service and analytical software application available for tracking the television industry.

For station owners, service providers, equipment manufacturers, program consultants and any groups of users, MAPro delivers comprehensive information on owners, stations, revenues and digital information. It is the media industry's leading tool for assessing competitive performance in any market.

For the television industry, MAPro delivers the following data:

• Over 7,000 commercial and non-commercial stations, including full- and low-power, Class A, cable, satellite and translator stations. Over 1,200 unique owners profiled.
• More than 1,100 fields of data for every station covering personnel, technical facilities, network affiliation, market statistics, estimated station and market advertising revenues including:
  • Estimated group revenue shares provided on a market-by-market basis
  • Historical and projected revenue shares for 10 years (2001-2011):
    • Percentage revenue change
    • Revenues per population
    • Revenues per household
    • Revenues per retail sales
    • Revenues per EBI
  • Population Demographics
    • Age-based population breakouts for both men and women
    • Population counts for each county in the market
• Access to station digital facility information (see below for more details)
• Sophisticated mapping program that produces detailed digital (or historic analog) coverage maps
• A table of all competing stations where BIA/Kelsey has reported estimated revenues within a market. For each station, the following information is provided:
  • Calls, channel and affiliation
  • Estimated revenues and future projections
  • Estimated revenue share and future projections
  • Owner detail
  • Acquisition detail
• Detailed station performance data
  • Estimated station market revenue share - current and 10-year projected
  • Estimated station power ration - current and 10-year projected
  • Affiliate date changes
• Contact data for more than 11,000 key station personnel and 1,800-plus owner execs
• Details on more than 4,800 historic sales of stations from one owner to another
• Coverage maps showing DTV, analog (primary and secondary) and construction permit (CP) contours for television markets; display coverage for one station or multiple stations in the same market
• Coverage area population available for DTV, analog (primary and secondary) as well as CP
• 15 detailed "CP-only" digital and analog data fields, which now contain FCC application numbers
• 15 detailed "Licensed-only" digital and analog data fields; group revenue market shares, age-based population breakouts, secondary and DTV population counts and coverage
  • Toggle button for easy viewing of license vs. CP changes

MAPro is built and maintained with attentiveness to customer requirements. As such, the program provides detailed custom reports and saved searches to make data extraction easy. For reports, users can easily generate information about digital stations, total stations in a market, CP detailed reporting, move-in reports and much more. The saved searches in MAPro make finding a station's digital details, doing market analysis and exporting mailing labels as simple as clicking a button.

Digital Information

MAPro provides comprehensive digital information updated daily:

• Digital station information (historical analog information)
• Analog coverage area with population estimates
• Digital contour coverage area with population estimates
• Affiliation and DTV channel TV
• DTV on-air date

When users are browsing a digital-only station, MAPro lists the digital information right at the top of the "Contacts and Station" tab (example shown below). For historical analysis purposes, MAPro has retained all analog station coverage contours. For stations that still operate an analog facility (e.g., some Class A and LPTV stations), both the analog and digital station information will be displayed. The sophisticated mapping program within MAPro displays a station's digital and historical analog contours together or separately. Users can turn certain categories (i.e., digital, CP, license, analog) on and off to accommodate custom searches.

For customization, take advantage of the multimedia functionality of MEDIA Access Pro, which includes all three industry databases. Database packages are also offered for single or two-industry functionality as well.

Call (800) 331-5086 today for an online demonstration and ask how to obtain a free trial of MEDIA Access Pro™ or e-mail sales@bia.com.