MEDIA Access Pro™ for Television

Track the Fast-Paced Business Activities in the Television Industry

MEDIA Access Pro™ (MAPro) delivers comprehensive, accurate and in-depth data for the Television industry.

• Nearly 10,990 commercial and non-commercial stations, including Full Power, Low Power, Class A, Cable, Satellite and Translator stations. More than 1200 unique owners profiled
• More than 1,200 fields of data for every station covering personnel, technical facilities, network affiliation, ratings, market statistics, estimated station and market advertising revenues including:
  • Estimated group revenue shares provided on a market-by-market basis
  • Historical and Projected revenue shares for ten years (2001 - 2011):
    • Percentage Revenue Change
    • Revenue per Population
    • Revenue per Household
    • Revenue per Retail Sales
    • Revenue per EBI
  • Population Demographics
    • Age-based population breakouts for both men and women
    • Population counts for each county in the market
• Access to station digital facility information (Click for more information)
• Sophisticated mapping program that produces detailed digital coverage maps
• A table of all competing stations where BIA has reported estimated revenues within a Market. For each station, the following information is provided:
  • Calls, Channel and Affiliation
  • 2005 Estimated Revenue
  • Estimated Revenue Share for ten years
  • Owner
  • Date Acquired
• Detailed and historical station performance data
  • Estimated Station Market Revenue Share 1995 - 2004
  • Estimated Station Power Ratio 1995 - 2004
  • And, in addition to Station Primary Analog Coverage Population:
    • Associated Contour dBu
    • Secondary Station Analog Coverage Population and Associated Contour dBu
    • Digital Licensed Station Coverage Population and Associated Contour dBu
    • Digital CP Station Coverage Population and Associated Contour dBu (if applicable)
• Contact data for 11,000+ key station personnel and 1,800+ owner execs
• Details on more than 4,800 historic sales of stations from one owner to another
• Coverage maps showing DTV, Analog and CP contours for Television markets that can display coverage for one station or multiple stations in the same market
• 15 detailed "CP-Only" digital and analog data fields, which now contain FCC application numbers
• 15 detailed "Licensed-Only" digital and analog data fields. group revenue market shares, age-based population breakouts, secondary and DTV population counts and coverage

Call Today for a Free Trial 800-331-5086 or email info@bia.com