BIA and MFM Partnership
BIA and MFM PartnershipCollaboration Aims to Enhance Data-Driven Decision-Making and Insights for Media Professionals Nationwide.
This alliance with BIA is strategic for our members, offering access to important revenue forecasting and market intelligence in a changing media landscape. BIA’s extensive media experience will help our members drive growth and innovation.
We are excited to equip MFM members with essential insights and tools for growth and success. Our goal is to empower financial media professionals with critical knowledge and tools necessary to excel in a rapidly changing industry.
Welcome to the BIA and Media Financial Management Association (MFM) Partnership webpage. Discover exciting content and offers available through our collaboration. For questions, please reach out to us at info@bia.com. Let’s make the most of our partnership!
BIA presents the following partnership opportunities for MFM members:
Webinars
Financial Briefs
Valuation Services
Shopping Cart Promo
Bonus Material
To begin our partnership, please download the 2025 Nationwide Forecast Brief by BIA for MFM, which provides select data and insights from our recently updated U.S. Local Advertising Forecast.
Webinars
Upcoming: Oct. 23, 2025
Local Advertising Outlook 2025-2026: Trends, Insights, and Strategies for Financial Success
BIA will present its outlook for the local advertising marketplace through 2025 and early 2026. This webinar will cover revenue expectations for local video, including TV OTA, cable, out-of-home (OOH), digital devices, and Connected TV (CTV)/Over-the-Top (OTT) services. It will also provide insights from BIA’s new TV and Radio M&A Profiles, offering data to inform decisions on acquisitions and market changes.
Financial Briefs
BIA analysts are crafting tailored briefs for MFM members to delve into the local video marketplace, cross-platform strategies, digital transformation, and emerging opportunities in media.
Our first brief, titled “Financial Brief: Assessment of 2025 Broadcast Station Sales Trends and Emerging Ad Revenue Opportunities,” will be released in November. Stay tuned!
Valuation Services
For over 40 years, BIA has provided reliable broadcast valuations and appraisals exceeding $50 billion, emphasizing accuracy and personalized service trusted by broadcasters and networks.
As the FCC considers deregulation, we can help you identify opportunities and make informed decisions with services like fair market valuations and impairment testing, and with our Stick Value Calculators.
Learn more here and email us at valuations@bia.com to discuss your needs.
BIA’s new resource for mergers and acquisitions: TV M&A: Ownership and Market Profiles.
Learn more here.
Shopping Cart Promotions
We’re pleased to offer an exclusive discount to MFM members only, with the code MFM15, which provides 15% off all BIA reports and data in our shopping cart. It’s a great opportunity to enhance your insights and make informed decisions!
Looking for something specific? Here are our top-recommended reports.
BIA Team Members
At BIA, we take pride in having a dynamic team of strategic thinkers and financial experts who drive our success. Meet some of the key people behind our services and numbers!
Tom Buono
Founder & CEO
Rick Ducey
Managing Director
Mark Giannini
COO & SVP
Senan Mele
VP Forecasting & Data Analysis
Geoff Price
VP, Financial Consulting
Lauren Ross
VP, Media Valuations
About BIA Advisory Services
BIA Advisory Services is a leading consultancy highly regarded for its expertise in forecasting and valuation services for the media industry. With a robust track record of delivering data-driven insights and strategic guidance, BIA helps clients navigate an increasingly complex and evolving landscape. Our specialized services empower organizations to make informed decisions, optimize their investments, effectively anticipate market trends, and enhance their competitive edge in the dynamic media ecosystem.
About BIA’s U.S. Local Advertising Forecast
BIA’s U.S. Local Advertising Forecast is created using proprietary broadcast survey data, along with industry and partner data, and economic analysis. This forecast is the basis of BIA’s insights and analytics that guide sound business decision-making regarding advertising strategies, acquisitions, and broadcast operations.
