by BIA Advisory Group | Feb 13, 2017 | Blog, Mobile-Social
Despite the tech media’s adoration for eCommerce, roughly 93 percent of U.S. retail spending happens in the offline physical world. But it’s increasingly influenced by digital means. This is the topic of a recent panel we ran. The question then becomes, what’s...
by BIA Advisory Group | Jan 5, 2017 | Blog, Local Advertising Forecast, Mobile-Social
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I’ve been tackling over the past few months. Among the $72 billion projected for U.S. mobile ads in 2021, search will...
by BIA Advisory Group | Jun 20, 2016 | Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by BIA Advisory Group | Jun 16, 2016 | Blog, Local Advertising Forecast, Mobile-Social
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That’s according to the mobile portion of BIA/Kelsey’s latest local media forecast, released today. Of this total, location targeted mobile ad spend** will grow from $9.8...
by Suzanne Ackley | Apr 7, 2016 | BIA, Blog, Mobile-Social
Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above). Google is expected to take the largest single piece of the pie at 25 percent....
