From the team at BIA Advisory Services
Monthly Complimentary Report · September 2026
We’re introducing a new monthly benefit for the media industry: each month, BIA Advisory Services will share a complimentary brief on a trend shaping the local advertising landscape.
To kick it off, we’re spotlighting mobile advertising and its role as the connective layer between media investment and consumer action, turning TV, CTV/OTT, and streaming exposure into measurable results.
Details on the brief below. Download and enjoy!
What’s Inside the Mobile Brief:
How mobile complements broadcast. Mobile’s role across the customer journey, and how it strengthens, rather than competes with, television and radio reach.
The cross-platform opportunity. Mobile as the attribution and engagement layer connecting CTV, streaming, and DOOH campaigns.
Where the dollars are going. BIA’s forecast for local-targeted mobile ad spend for 2026 through 2030 and the business categories leading that spend.
The competitive landscape. How Google, Meta, Amazon, and Apple’s advertising businesses are evolving, and what AI-driven search and discovery mean for local mobile spend.
More from BIA
- Go deeper on the full forecast. BIA’s 2026 U.S. Local Advertising Forecast covers all 18 media channels, 12 business categories, and 210 local markets.
- Catch up on CTV/OTT. If the session’s CTV/OTT data was the most interesting part for you, our CTV/OTT channel brief covers the measurement-currency fragmentation and audience-based buying shift in more detail.
- AI and attribution. We’re covering AI’s impact on discovery, search, and attribution in ongoing episodes of the Leading Local Insights Podcast.
- Stay in the loop. Subscribe to the Local Media & Tech Daily Newsletter for ongoing local ad market analysis.
- Talk to us directly. Reach out to discuss how we can help your local efforts or what this means for your market or category specifically. Connect with Rick Ducey or Senan Mele on LinkedIn.
Download the Brief
No cost, no obligation.
