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Getting inside the mind of today’s savvy advertisers.

The changing operational and marketing needs of small and medium-sized businesses (SMBs), brands and franchisors has a direct impact on what they want to spend and how they want to allocate their dollars to reach their customers.

Our research sheds light on the marketing and advertising trends of advertisers to help media and technology companies determine compelling advertising solutions.

Our research shows that SMBs view Facebook, Twitter and their own web assets as more important today than ever before. It also reveals that SMBs will continue to allocate more and more of their marketing budget in these directions.

Brands, on the other hand, are focused on data driven metrics and stacked programmatic buys to augment their traditional approaches.

We work with a broad range of clients to deliver customized insights around the marketing and advertising trends of advertisers.

Our findings are based on our Local Commerce Monitor™ (LCM) survey that has tracked SMB advertising likes, dislikes, trends and views for 20 years, providing valuable insights into emerging and accelerating trends. For brands and franchisors, we offer specialized research and consulting engagements to direct their efforts effectively.

We help businesses capitalize on emerging opportunities to engage advertisers successfully.

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