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The Local Commerce Monitor™ (LCM) report, Selling Advertising to Small Businesses, examines the opportunity and preferences of SMBs in using sales or other selling channels. This 32 page report includes 16 charts and 5 pages of commentary on:

  • Most important attributes of a media or sales representative
  • Preference for do-it-yourself vs. assisted online advertising
  • Preference for purchasing digital services individually vs. bundled
  • Use of agencies and agency churn
  • How these SMBs are using:
    • Cloud-based services
    • CRM systems
    • Advertising agencies
  • Other advertising services these SMBs have considered using
  • 12-month marketing priorities and more

Who Should Read This Report?

  • Sales and sales training professionals
  • Executives in charge of marketing and/or product development targeted to SMBs
  • Senior leaders evaluating opportunities in the SMB marketplace
  • Any executive with a role in selling digital products
  • Anyone focused on the trends and direction of SMBs
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