TVOT Connect · Aug 20, 2026
Presented by Senan Mele, VP Forecasting & Data Analysis, and Rick Ducey, Managing Director, BIA Advisory Services.
Complimentary Mobile Advertising Brief from BIA’s TVOT Connect Session
Thanks for joining BIA’s Senan Mele and Rick Ducey for the TVOT session, “Where Is Local Video Advertising Headed?” We appreciate your participation! In the session, they showed how mobile has become the connective layer between media investment and consumer action, turning TV, CTV/OTT, and streaming exposure into measurable results. As a follow-up, we’re pleased to offer a complimentary brief that dives deeper into mobile’s role in the evolving local advertising landscape. Details below.
What’s Inside the Mobile Brief:
How mobile complements broadcast. Mobile’s role across the customer journey, and how it strengthens, rather than competes with, television and radio reach.
The cross-platform opportunity. Mobile as the attribution and engagement layer connecting CTV, streaming, and DOOH campaigns.
Where the dollars are going. BIA’s forecast for local-targeted mobile ad spend for 2026 through 2030 and the business categories leading that spend.
The competitive landscape. How Google, Meta, Amazon, and Apple’s advertising businesses are evolving, and what AI-driven search and discovery mean for local mobile spend.
More from BIA
- Go deeper on the full forecast. BIA’s 2026 U.S. Local Advertising Forecast covers all 18 media channels, 12 business categories, and 210 local markets.
- Catch up on CTV/OTT. If the session’s CTV/OTT data was the most interesting part for you, our CTV/OTT channel brief covers the measurement-currency fragmentation and audience-based buying shift in more detail.
- AI and attribution. We’re covering AI’s impact on discovery, search, and attribution in ongoing episodes of the Leading Local Insights Podcast.
- Stay in the loop. Subscribe to the Local Media & Tech Daily Newsletter for ongoing local ad market analysis.
- Talk to us directly. Reach out to discuss how we can help your local efforts or what this means for your market or category specifically. Connect with Rick Ducey or Senan Mele on LinkedIn.
