BIA’s CEO Addresses Key Projections, Trends and M&A Opportunities for Local Television at TVB Conference CHANTILLY, Va. (November 21, 2024) – Tom Buono, founder and CEO of BIA Advisory Services, shared insights on the future of local advertising at the annual TVB...

With 52% Of Overall Spend, Digital Local Ads in 2025 Will Surpass Traditional Advertising for The First Time CHANTILLY, Va. (Aug 7, 2024) – BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates...

BIA 2nd Edition of Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations, Illustrating Diversity of the Population, Formats and Ownerships CHANTILLY, Va. (April 22, 2024) – BIA Advisory Services has published the second edition of its Hispanic...

Significant growth in TV OTA, TV Digital, and CTV/OTT fueled by political and other local vertical advertising. CHANTILLY, Va. (March 13, 2024) – In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across...

Impact of Global Economy Expected to Keep Most Business Categories Down; Without political the increase for the U.S. Local Ad Forecast in 2024 is only 2.2% CHANTILLY, Va. (Oct 23, 2023) – In its newly released 2024 U.S. Local Advertising Forecast, BIA...

BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals CHANTILLY, Va. (September 21, 2023) – BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in...

The adjustment in local advertising revenue is mainly due to a decrease in digital advertising plus a slow economic start to the year. Chantilly, VA (June 28, 2023) – BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate to $161.7...

MAPro Breeze is a web application built on the foundation of MEDIA Access Pro™. Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on TV and...

Nearly 2,000 U.S. Commercial and Non-Commercial AM And FM Radio Stations Are Programmed with Spanish Formatting. CHANTILLY, Va. (June 14, 2023) – BIA Advisory Services has published its inaugural Hispanic Radio Stations Directory, the first comprehensive guide to...