BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.
Stock Performance of Local Media Companies
What did the public markets tell us about local media companies in 2013? Extremely positive news as Mark Fratrik discusses with Tom Buono.
Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)More findings
Local Commerce Monitor United Kingdom (LCM: UK): BIA/Kelsey’s LCM: UK reports that small to medium-sized businesses (SMBs) in the UK use more than 5 different types of media to engage with customers. The survey measures where SMBs are spending their advertising and promotional budgets and how their media usage and spending habits are evolving.
Available & Upcoming
Local Media Watch
Telmetrics Maps Big Growth in Digital Calls Measurement [3/6/2014] By Charles Laughlin
SMBs to Marry Social Media and E-commerce Strategies to Win Millennials [3/6/2014] By Meshach Cisero
Call Monetization Visualized [3/5/2014] By Mike Boland
BIA/Kelsey Presents 'Enlisting SMBs for Card Linked Offers' at CardlinX Forum April 7 [3/5/2014] By Peter Krasilovsky