BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.

Featured Research

Mobile and Location Based Advertising
Mike Boland and Tom Buono discuss noteworthy mobile activities. More details available on our 2014 mobile predictions and mobile ad forecast.

SMB & Consumer Research

Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.

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Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)

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Available & Upcoming

Sponsored Research
The Internet Radio Revolution Has Arrived

Report examining how new business models are forming around platforms, services, audiences and advertisers to reinvent audio.

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WEBINAR: How Brands Must Avoid Message Fatigue Across Email, SMS and Push

Thursday, April 24 2pm Eastern
BIA/Kelsey’s Michael Boland to discuss what is resonating with mobile messages among consumers.

Register now  On-demand webinars
Sponsored Research
Achieving Big Customer Loyalty in a Small Business World

Report investigating why small businesses are shifting investments to customer retention versus customer acquisition.

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Investing in Radio Market Report
Investing In Radio – Market Report 1st Edition

Report profiling every Arbitron-rated market with market demographic and financial statistics, competitive and performance data, M&A information, and BIA/Kelsey's five-year projections for online and over-the-air revenue.

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M&A Services

BIA/Kelsey offers investment banking services and private investments to companies in the media and entertainment, telecommunications, education, information services and business services sectors. Learn about BIA Capital and BIA Digital Partners.