BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.
SMB & Consumer Research
Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.
Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)More findings
Available & Upcoming
Thursday, April 24 2pm Eastern
BIA/Kelsey’s Michael Boland to discuss what is resonating with mobile messages among consumers.
Report investigating why small businesses are shifting investments to customer retention versus customer acquisition.Read press release
Local Media Watch
A Look at the GOLOCAL Finalists: The Best in National Local [4/17/2014] By Peter Krasilovsky
How Baby Boomers Are Embracing Mobile Shopping [4/17/2014] By Meshach Cisero
Leading in Local Video: Mobile at the Heart of the National Impact [4/16/2014] By Mike Boland
Sparkfly Platform Helps National Brand with Local Reach [4/16/2014] By Rebecca Weingartner