BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
$12B will be spend in healthcare advertising in 2024
New healthcare survey examines the strategies of healthcare marketers. Published by BIA and our partner SalesFuel, the report will be published in early December 2023.
Emergence of Retail Media Networks: A Local Perspective
Ready to understand what’s behind the rapidly growing Retail Media Networks (RMNs)? BIA’s Rick Ducey and Leyla Chatti analyze RMNs, dissecting its allure to retailers, consumers, the investment dynamics, and the key players shaping this landscape.
Retail Media Networks: A Local Perspective
BIA delivers a local perspective on RMNs in the new report, Retail Media Networks (RMNs): A Local Perspective, to assess their impact on local media advertising. It asks and answers many of the top questions we’ve been asked about RMNs, and it offers insights into the function and strategies of RMNs and what to expect next.