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Political Forecast
Gain the inside track with BIA’s exclusive local market political forecasts. These hyper-local advertising spend projections, covering every TV and radio market across 16 platforms, offer a roadmap to outperforming competitors and capitalizing on the huge political ad spend in the summer and fall of 2024. The forecast covers 2020-2024.
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Local Media & Tech Daily - 07/26/2024Headlines Radio’s Growth Future: All Digital? In October, BIA Advisory Services’ initial forecast for 2024 had local advertising revenues hitting $175.6 billion. In March, that forecast was tempered by 2% to $172 billion.... Read issue
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