By Invitation Only: BIA Webinar for RAB
Tuning In: Navigating the Evolving Landscape of U.S. Radio Ad Spend
Sept. 25 at 12 CT
BIA is pleased to present this exclusive webinar for RAB members. You can request an invitation to attend by filling out the form on the right. BIA will forward your request to RAB, who will confirm your registration.
Webinar Summary
The radio advertising landscape is shifting, with new opportunities emerging around digital and changes in spending patterns by important business verticals.
Join BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey, Managing Director, as they discuss insights from the new 2025 U.S. Local Advertising Forecast.
Key Discussion Points:
- A deep dive into the latest radio ad spend data, revealing the business verticals investing heavily in audio and ones where there are opportunities to attract more spending.
- Insights into how economic fluctuations and consumer behavior trends are influencing radio advertising strategies to showcase radio’s proven local prowess.
- Expert analysis of the opportunities amid the rise of digital video platforms and CTV/OTT.
- Actionable strategies for local sellers looking to attract advertisers in key verticals.
- How to set your 2025 budget for max ROI.
Secure Your Competitive Edge
Arm yourself with the latest data and expert analysis. Attend this webinar to position yourself for advertising success in 2024 and beyond.
