For the B2B community, serving the needs of SMBs (Small and Medium Businesses), there is good news.
According to BIA/Kelsey’s Local Commerce Monitor survey, 59.6% of SMBs are expecting revenue increases over the next 12 months. And over half (52.9%) of these SMBs describe themselves as in their “growing and expanding” life cycle stages. With these optimistic expectations for the state of their businesses, SMBs will be receptive to B2B solution providers seeking to help them grow their business.
The game for SMB solution providers comes down to having the kinds of intelligent data to build accurate lists and segment these businesses. BIA/Kelsey will be exploring this topic in our September 28th, 2pm ET webinar conducted with our partner Radius. Radius specializes in providing intelligent data to help solution providers, “find, target and convert” prospects.
BIA/Kelsey invites Radius’ Head of Demand Generation, John Hurley, to examine the current state of predictive intelligence and its value (and ability) in enabling sales teams with the best leads at the ideal time. During the webinar, you’ll see how companies like Yellowpages, DexYP, iHeartRadio, American Express and other leaders in local were able to use intelligence data to increase their revenue immediately.
In the webinar, we’ll cover:
- The evolution from the big data era to data intelligence
- Fascinating new data-driven way to perfect reaching SMBs
- Tech stacks powering the winners in local
Click here for more information on the webinar and to register.
