by Rick Ducey | Aug 26, 2024 | Blog, CTV/OTT
One of our clients recently asked us for data to help size the market for mid-size and independent agencies versus the Holding Companies and estimate how much is available for local streaming and local TV ad spending. Since this question has come up before, we figured...
by Celine Matthiessen | May 10, 2024 | BIA, Blog, CTV/OTT, Local Advertising Forecast
As the digital landscape continues to evolve at an unprecedented rate, marketers and advertisers are faced with both new challenges and new opportunities. In the latest surge within the industry, there’s a significant pivot toward Connected TV (CTV) advertising...
by Rick Ducey | Feb 2, 2024 | BIA, BIA Podcast, Blog, CTV/OTT
The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of impressions available to advertisers with more providers adding ad-supported service tiers to the 85 percent of US homes with at least one streaming...
by Rick Ducey | Oct 20, 2023 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a...
by Rick Ducey | Oct 9, 2023 | Blog, Broadcast, CTV/OTT
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local Broadcasters,...
by Rick Ducey | Oct 2, 2023 | BIA, Blog, CTV/OTT
Nexstar Media Group recently released a Request for Proposals seeking, “a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses.” This is a...
