by Rick Ducey | Oct 2, 2023 | BIA, Blog, CTV/OTT
Nexstar Media Group recently released a Request for Proposals seeking, “a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses.” This is a...
by MacKenzie Lovings | Jan 17, 2023 | BIA Podcast, Blog, CTV/OTT, Local Advertising Forecast
Across all the areas we cover in local media, it’s interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT)...
by Mark Dugan | Sep 30, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising
Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from the...
by Leyla Chatti | Sep 29, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026. Simultaneously, there is significant growth in...
by MacKenzie Lovings | Sep 22, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA’s current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey,...
by Mark Dugan | Jul 22, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced...
