by Leyla Chatti | Jul 20, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
A new research report, commissioned by Vevo and written by BIA, reveals that ad spending in over-the-top (OTT) advertising is increasing at a rate of 43 percent compound annual growth from 2020 to 2022. The report, OTT – The Rising Star in Local Ad Spending:...
by Rick Ducey | Apr 6, 2022 | BIA, Blog, CTV/OTT
Prasad Joglekar We recently featured Prasad Joglekar in our Leading Local Insights podcast interview series. Prasad was SVP and General Manager of TV and Cross Platform Products at Comscore; Executive Director of Marketing Science at H&S (a division of Omnicom),...
by Rick Ducey | Mar 8, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However, on last month’s earnings call, Meta announced that due to the impact...
by Rick Ducey | Jan 14, 2022 | BIA, Blog, CTV/OTT
Local OTT/CTV is a top growth performer in local media. BIA forecasts spending will reach at least $2 billion in 2022. To dig into the drivers behind this growth, BIA organized a panel at TV 2022’s virtual conference this week bringing together local CTV...
by Rick Ducey | Sep 27, 2021 | BIA, Blog, CTV/OTT, Local Advertising Forecast
In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group. Brian runs Sinclair’s CompulseOTT, an aggregated data-driven platform...
by MacKenzie Lovings | Sep 22, 2021 | BIA, BIA Podcast, Blog, CTV/OTT
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the Over-The-Top...
