by Rick Ducey | Aug 30, 2021 | BIA, Blog, Broadcast, CTV/OTT
BIA Advisory Services and Premion explore pandemic induced changes in the local ad market for streaming TV, as well as look ahead to trends to forecast 2021-2022 ad spending in the report, A Marketer’s Guide: The New Rules Ahead for Streaming TV Advertising,...
by Rick Ducey | Apr 29, 2021 | BIA, Blog, CTV/OTT
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion’s Peter Jones, Head of Local Sales joined BIA’s managing director Rick Ducey and...
by Rick Ducey | Aug 25, 2020 | BIA, Blog, COVID Pandemic, CTV/OTT
The ATSC 3.0 roll-out continues even in the face of the Great Pandemic, albeit at modified pace. As multiple ATSC 3.0 stations launch in a market, attention inevitably turns to, “now what?” The TV of Tomorrow (TVOT) virtual conference features a...
by Rick Ducey | Jul 23, 2020 | BIA, Blog, CTV/OTT
BIA is hosting a webinar on July 29th to examine the state of addressability in the the Local and Network TV markets. Along with a panel of expert guest speakers, we’ll examine how addressable TV has become a dynamic space full of innovation, competition, and...
by Rick Ducey | May 21, 2020 | BIA, Blog, Broadcast, CTV/OTT
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations’ Shawn Makhijani, head of strategy and business development for...
by Rick Ducey | Jan 21, 2020 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT
NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We’re still in the you say “toe may toe” and I say...
