by Rick Ducey | Jan 7, 2020 | BIA, Blog, CTV/OTT, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Alan Wolk, Co-Founder/Lead Analyst, TVREV has a conversation with BIA about his new special report on television and The State of Addressable Advertising. The report is available to BIA readers for...
by Rick Ducey | Dec 24, 2019 | BIA, Blog, CTV/OTT
In spite of the rise of marketing clouds, data science, and martech capable of matching individual consumers to specific data from disparate collections of data, we have an Addressability Problem. Let’s view what this means with a timely use case. Tonight, Santa...
by Rick Ducey | Nov 21, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising, Verticals
BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own...
by Suzanne Ackley | Nov 6, 2019 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Political Advertising
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media’s 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020, up from...
by Rick Ducey | Oct 24, 2019 | BIA, Blog, CTV/OTT
ATSC 3.0 now has an official name and logo, and perhaps it’s a bit more likely to roll off consumers’s tongues and stick with them: “NextGen TV.” Branded by the Consumer Technology Association (CTA) and coordinated with the ATSC, NAB and other...
by Rick Ducey | Aug 16, 2019 | BIA, Blog, Broadcast, CTV/OTT
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive...
