by Celine Matthiessen | Jul 18, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention (estimated 121.2 million US Prime subscribers in...
by Rick Ducey | Jul 10, 2019 | BIA ADVantage, Blog, CTV/OTT
BIA and the Secret Society are collaborating on how attribution can help local TV drive grow revenue in the Automotive vertical and will kick this off in a July 18th webinar “TV Attribution: Opinions and Discoveries” to be held from 2pm-3pm EDT. The...
by Celine Matthiessen | Mar 6, 2019 | BIA, BIA ADVantage, Blog, CTV/OTT, Local Advertising Forecast
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers...
by Rick Ducey | Aug 28, 2018 | BIA, Blog, Broadcast, CTV/OTT
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase...
by Rick Ducey | Jul 11, 2018 | BIA, Blog, Broadcast, CTV/OTT
BIA Advisory Service’s released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see,...
by Rick Ducey | Jun 5, 2018 | BIA, Blog, CTV/OTT
NAB’s PILOT commissioned BIA Advisory Services to explore how ATSC 3.0 can help broadcasters develop new revenue and public service opportunities in the data-driven marketing and audience targeting landscape. BIA Advisory Services presented several prominent...
