by Rick Ducey | Sep 14, 2017 | BIA, Blog, Broadcast, CTV/OTT, Mobile-Social
Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It’s “game on” for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As...
by Rick Ducey | Aug 10, 2017 | BIA, Blog, Broadcast, CTV/OTT
TV broadcasters’ paths to growth are gated by the ability to develop trusted and accurate measurement systems that clearly establish the size and attributes of the audiences delivered across linear and digital platforms. Based on BIA/Kelsey’s data...
by Rick Ducey | Jun 16, 2017 | BIA, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Mobile-Social
BIA/Kelsey’s announced at Vidweek’s Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9...
