by Mark Dugan | Jan 23, 2024 | BIA, BIA ADVantage, Blog, Verticals
In today’s increasingly digital world, healthcare advertising is ripe for innovation and growth. A recent survey by BIA and SalesFuel reveals fascinating trends in local healthcare advertising. Projected to reach $12 billion in 2024, healthcare marketers are not...
by MacKenzie Lovings | Jun 28, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the economy noting changes affecting spend. This year, a couple of major issues...
by MacKenzie Lovings | Jun 21, 2023 | BIA, BIA ADVantage, Blog, Local Advertising Forecast
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses...
by Mark Dugan | Nov 2, 2022 | BIA ADVantage, Blog, Broadcast, Radio
2022 has been a busy year. Reaching our 39th year in business, we’ve been focused on investing in our products and data, growing our team and expanding our insights and analytics services. Plus, we’ve been spending a lot of time with clients to track what’s important...
by Suzanne Ackley | Sep 14, 2022 | BIA, BIA ADVantage, Blog, Local Advertising Forecast, Political Advertising
The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be (relatively) quiet this year,...
by Rick Ducey | Mar 3, 2022 | BIA, BIA ADVantage, Blog, Broadcast, Verticals
TVB’s Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB’s proprietary Purchase Funnel Study and BIA Advisory Services forecasts....
