by Nicole Ovadia | Aug 1, 2024 | BIA Podcast, Blog
In the latest episode of our Leading Local Insights podcast, I had a fascinating conversation with a special guest, Steve Passwaiter, president of Silver Oak Political, where we delved deep into the evolving landscape of political advertising for the 2024 election...
by MacKenzie Lovings | Jun 6, 2024 | BIA, BIA Podcast, Blog
The 2024 elections are shaping up to be a spending extravaganza unlike anything we’ve seen before, with a predicted $11.1 billion in political ad spend. What does it all mean for the future of our elections? To explore the far-reaching implications of this...
by MacKenzie Lovings | May 3, 2024 | BIA Podcast, Blog, Broadcast
The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media and the energy feels contagious. The BIA team returning from the event, Christina Hurley, Rick Ducey, and Nicole Ovadia, share their takeaways and excitement in our latest...
by Rick Ducey | Feb 2, 2024 | BIA, BIA Podcast, Blog, CTV/OTT
The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of impressions available to advertisers with more providers adding ad-supported service tiers to the 85 percent of US homes with at least one streaming...
by Nicole Ovadia | Jan 18, 2024 | BIA, BIA Podcast, Blog
Direct Mail’s Value in a Multi-Touch World: A Podcast Conversation with Valpak CRO Jay Loeffler Author: Nicole Ovadia, VP Forecasting and Analysis, BIA Advisory Services Recently, I had the pleasure of hosting a Leading Local Insights Podcast with Jay Loeffler, the...
by Leyla Chatti | Nov 14, 2023 | BIA, BIA Podcast, Blog
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify their reach, and...
