by MacKenzie Lovings | Jan 20, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking with all with you in the podcast series we’re doing this month called, New Year, New Insights. In...
by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our analysts expect a slight decline of in local advertising in 2023...
by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Sales Best Practices
As we step into 2023, there’s uneasiness about the economy and how it will affect local advertising. BIA has been examining impacts from all angles. In this Leading Local Insights Podcast: Successful Selling in Uncertain Times, BIA’s Nicole Ovada, VP of...
by MacKenzie Lovings | Jan 17, 2023 | BIA Podcast, Blog, CTV/OTT, Local Advertising Forecast
Across all the areas we cover in local media, it’s interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT)...
by MacKenzie Lovings | Oct 26, 2022 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part report series that looks...
by Leyla Chatti | Sep 29, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026. Simultaneously, there is significant growth in...
