by Rick Ducey | Mar 15, 2022 | BIA, BIA Podcast, Blog
BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since 2020 but has not returned to...
by Rick Ducey | Nov 4, 2021 | BIA, BIA Podcast, Blog, Radio
Idil Cakim, SVP Research & Insights, Audacy Recent neurological research buttressed by follow-on survey research reveals audio is a highly engaged media platform to create human connections and communities. Results reveal that audio across Radio OTA and Digital is...
by Rick Ducey | Oct 26, 2021 | BIA, BIA Podcast, Blog
Roger LanctotDirector Automotive Connected Mobility Strategy Analytics Strategy Analytics’ Roger Lanctot is director of automotive connected mobility, and a self-described, “not a car guy.” However, Lanctot is the go-to guy when you want to...
by Rick Ducey | Oct 25, 2021 | BIA, BIA Podcast, Blog, Broadcast
Bob Branson joined the Multicultural Media, Telecom & Internet Council (MMTC) as president and CEO in June 2021 and recently sat down with BIA for an episode of our Leading Local Insights podcast series. Branson brings to MMTC his deep experience from corporate,...
by MacKenzie Lovings | Oct 5, 2021 | BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices
In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to build a successful 2022: tapping into a robust political year, growth in Over-the-Top (OTT)...
by MacKenzie Lovings | Sep 22, 2021 | BIA, BIA Podcast, Blog, CTV/OTT
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the Over-The-Top...
