by Suzanne Ackley | Sep 1, 2021 | BIA ADVantage, BIA Podcast, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and media selections of businesses in the automotive vertical. In the...
by Suzanne Ackley | Aug 26, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,...
by Suzanne Ackley | Aug 10, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Healthcare Vertical, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the Healthcare vertical. For 2021, BIA...
by Rick Ducey | Jun 1, 2021 | BIA, BIA Podcast, Blog
Brock Berry, Founder & CEO, AdCellerant With changes in data and privacy laws, along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to navigate data, technology and marketing...
by MacKenzie Lovings | May 27, 2021 | BIA, BIA Podcast, Blog, Radio
Even while the country marches toward an economic recovery, the impact of the pandemic on the radio industry still continues to have an effect. However, there are several areas of good news for radio. In the podcast, Radio Moves on from the Pandemic with a Focus on...
by Rick Ducey | May 18, 2021 | BIA, BIA Podcast, Blog, Mobile-Social
Social News Desk’s president and founder Kim Wilson finds that even though broadcast news operations get that social media and Facebook in particular are among their biggest sources of traffic to their websites, they have trouble cracking the code of how to...
