by MacKenzie Lovings | May 14, 2021 | BIA, BIA Podcast, Blog, COVID Pandemic
In a recent edition of BIA’s Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics had a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the process of...
by Rick Ducey | May 4, 2021 | BIA, BIA Podcast, Blog
Andrew Shotland, CEO of Local SEO Guide, joined BIA’s Rick Ducey in Episode 8 of BIA’s podcast series Leading Local Insights. The latest podcast, News SEO – Getting Your Digital News to Rank Higher in Search, Rick and Andrew discuss how to advise...
by MacKenzie Lovings | Apr 21, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast
The pandemic slammed the brakes on the vast amount of travel around the country last year and into the beginning of this year. Now, as the vaccine rollout reaches millions of people every day, there’s a strong sense Americans will plan a trip (or two) this...
by MacKenzie Lovings | Apr 13, 2021 | BIA Podcast, Blog, Local Advertising Forecast
In episode 5 of Leading Local Insights, Financial Services Businesses and Local Media, BIA’s Managing Director Rick Ducey examines the ad spend and media selections of businesses in the legal services vertical. According to BIA’s estimates, the Financial...
by MacKenzie Lovings | Apr 6, 2021 | BIA Podcast, Blog, Local Advertising Forecast, Verticals
In episode 4 of Leading Local Insights, Legal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical. For 2021, BIA estimates that total local ad spending for...
by MacKenzie Lovings | Mar 30, 2021 | BIA Podcast, Blog, Broadcast
In episode 3 of Leading Local Insights, Getting Your Share of the Ad Wallet, BIA’s CEO and Founder, Tom Buono talks about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your...
