by Rick Ducey | Oct 3, 2018 | BIA, Blog, Conferences
MarTech East kicked off yesterday at Boston’s Hynes Convention Center and concludes today. Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize...
by Rick Ducey | Oct 1, 2018 | BIA, Blog, Conferences
As the graphic presented above (from a recent TV Technology article) highlights, ATSC 3.0 and 5G deployments, capabilities, and industry commitments are running on similar timelines. The local TV industry is ramping up its testing and deployments of its NextGen...
by Rick Ducey | Sep 25, 2018 | BIA, Blog, Conferences
At our BIA LOCAL IMPACT Los Angeles event in July 2018, we featured a LaaS workshop where leading solution providers shared case studies demonstrating the ROI for national brands using data-driven tech platforms for local marketing activations. Our goal in sharing...
by Suzanne Ackley | Jun 14, 2018 | BIA, Blog, Broadcast, Conferences, Mobile-Social
Los Angeles may be the second largest market in terms of population, but BIA’s advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That’s almost half of the $18.8 Billion in local...
by Rick Ducey | Apr 25, 2018 | BIA, Blog, Conferences
Frank Friedman, president of Publicis Media Exchange, is a major thought leader and influencer working to encourage automation in buying spot TV. TVNewscheck ran an article earlier this year on Friedman’s efforts to “trail-blaze” an automated buying...
by Rick Ducey | Oct 13, 2017 | BIA, Blog, Conferences, Mobile-Social
Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, “Signage is in the DNA of Coke.” Digital signage is used to localize and contextualize brand messaging and engagement. Digital...
