by BIA Advisory Group | Mar 28, 2016 | BIA, Blog, Conferences, Verticals
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company’s pursuing opportunities in local online commerce. But for a legacy media company like YP Canada,...
by BIA Advisory Group | Mar 24, 2016 | Blog, Conferences, Mobile-Social
Location targeted mobile marketing is growing in adoption and excitement among brands. But… most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. There’s not only an anecdotal rise...
by BIA Advisory Group | Mar 21, 2016 | BIA, Blog, Conferences, Mobile-Social
Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad technology firm with 2015 revenues of C$25 million. According to YP...
by BIA Advisory Group | Mar 8, 2016 | BIA, Blog, Conferences
Why do people opt for on-demand work? Does flexibility make up for the reported lower pay and uncertainty in scheduling? How will on-demand work be regulated, and at what level of government? At BIA/Kelsey NOW | Seattle, we looked closely at both the workers...
by BIA Advisory Group | Mar 7, 2016 | Blog, Conferences, Mobile-Social
They say ideas are cheap: It’s all about execution. But before you can execute, it’s all about documenting and synthesizing ideas. It doesn’t always require idea mapping software or even white board venn diagrams. Sometimes all you need is a good-old...
by BIA Advisory Group | Mar 7, 2016 | BIA, Blog, Conferences
Here’s another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between...
