by Suzanne Ackley | Dec 6, 2016 | BIA, Blog, Conferences, Mobile-Social, SAM, SMBs
80% of small and medium businesses will use at least one social media channel for advertising and promotion in 2017. That was one of the takeaways from the opening session of BIA/Kelsey’s NEXT conference in Boston when analysts from BIA/Kelsey gave their...
by Rick Ducey | Nov 2, 2016 | BIA, Blog, Conferences
John Clark, executive director of NAB’s PILOT initiative and BIA/Kelsey’s Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital...
by BIA Advisory Group | Sep 27, 2016 | Blog, Conferences, Mobile-Social
In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he’s applying these principles. The outcome: A Matrix partner used a more informed...
by BIA Advisory Group | Sep 20, 2016 | BIA, Blog, Conferences
Traditional digital advertising models no longer work for SMBs, according to GotU’s Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the...
by BIA Advisory Group | Sep 13, 2016 | Blog, Conferences, Mobile-Social
Which is easier, transforming a legacy media company or turning a battleship around in a canal? That may sound dramatic, but the struggle is real. The Local Media Association (LMA) organized a mini workshop at BIA/Kelsey ENGAGE to tackle this question and its many...
by BIA Advisory Group | Sep 6, 2016 | Blog, Conferences, SMBs
Your product pitch may sound great to colleagues, partners, investors and others who speak the language of local commerce. But how well does it resonate with a real life SMBs? We posed this challenge to a handful of local startups at BIA/Kelsey ENGAGE, including...
