by BIA Advisory Group | Jun 8, 2016 | BIA, Blog, Conferences, SMBs
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both. This was the topic of a panel at the recent BIA/Kelsey ENGAGE (video below). But despite the low success rate,...
by BIA Advisory Group | May 31, 2016 | Blog, Conferences, Mobile-Social
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic — zeroing in on its many local implications — at BIA/Kelsey ENGAGE (video below). As...
by BIA Advisory Group | May 26, 2016 | Blog, Conferences, Mobile-Social
In business, odds are stacked against any company when navigating growth, competition, disruption and cultural maintenance. An edge can be gained from being better informed… sort of like the Moneyball approach. But it’s much more that, as author and...
by BIA Advisory Group | May 23, 2016 | BIA, Blog, Conferences
Search, social, content marketing and local ad sales… these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is the question we sought to answer to...
by Celine Matthiessen | May 18, 2016 | BIA, Blog, Conferences
Yesterday at BIA/Kelsey’s Engage pre-conference Women Leading In Local session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their...
by BIA Advisory Group | May 13, 2016 | BIA, Blog, Conferences
Next week at BIA/Kelsey’s ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU’s case study. GotU is a white...
