by Lauren Ross | May 14, 2024 | BIA, COVID Pandemic, Local Advertising Forecast, Media Valuations
Media Ecosystem Review Examines Financial & Valuation Trends in Six Sectors Competing for Local Advertising Author: Lauren Ross, Vice President, Media Valuations Over the past five years, financial and valuation trends in the media ecosystem have been a...
by Leyla Chatti | Jun 1, 2023 | BIA, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
The pandemic shook the world and affected many business verticals, disrupted economies and reshaped industries. As governments imposed strict lockdowns, businesses faced a multitude of challenges, with issues like supply chain delays, rising interest rates, employment...
by Suzanne Ackley | Mar 28, 2022 | BIA, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services...
by Suzanne Ackley | Sep 1, 2021 | BIA ADVantage, BIA Podcast, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and media selections of businesses in the automotive vertical. In the...
by Suzanne Ackley | Aug 26, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,...
by MacKenzie Lovings | May 14, 2021 | BIA, BIA Podcast, Blog, COVID Pandemic
In a recent edition of BIA’s Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics had a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the process of...
