by Rick Ducey | Jun 19, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
Media sellers are increasingly focusing their revenue growth initiatives for local businesses on a mix of digital marketing solutions. While traditional media spend will grow, more and faster growth is occurring in digital. To explore the dynamics of this growth and...
by Thomas Buono | Jun 10, 2020 | Blog, Broadcast, COVID Pandemic
In the last several weeks, we have had incredible marketplace discussions with business leaders who have described the pandemic alternately as an accelerator, a suppressor and some as both, depending on their perspective. Certainly, the pandemic has changed the way we...
by Thomas Buono | May 29, 2020 | BIA ADVantage, Blog, COVID Pandemic
Let’s assume that the airlines return to business, and while we are on a flight to a convention in Vegas our plane enters a thunderstorm. What would an experienced pilot do? First, given his or her training and experience, they would not panic. They would examine...
by Suzanne Ackley | May 26, 2020 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from...
by Suzanne Ackley | May 21, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV...
by Suzanne Ackley | May 15, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
What are media sellers thinking during the pandemic? SalesFuel’s study of “State of Media Sales” held in mid-April 2020 uncovers current perspectives around the media industry of where there is opportunity. The study surveyed 820 self-identified...
