by Suzanne Ackley | Apr 14, 2020 | BIA, Blog, COVID Pandemic
Is the COVID-19 crisis impacting you as much as other media sales professionals? There’s one way to find out. Take AdMall’s 2020 State of Media Sales survey. This annual survey asks you about last year’s sales numbers and this year’s projections. The survey will also...
by Suzanne Ackley | Apr 14, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
During the webinar, Navigating the Local Ad Marketplace During the Pandemic, BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director), along with C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and...
by Rick Ducey | Apr 13, 2020 | BIA ADVantage, Blog, COVID Pandemic
The COVID-19 pandemic has propelled the local media market into a situation where normal rules don’t apply, and the new playbook hasn’t been written yet. Business leaders desperately seek insights and guidance about how to steward their brands through a...
by Suzanne Ackley | Apr 10, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
This week BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director) were joined (virtually) by C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and Primetime Television & Podcast Host in a webinar to...
by Suzanne Ackley | Apr 2, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA’s local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers...
by Rick Ducey | Mar 25, 2020 | BIA, Blog, COVID Pandemic
The coronavirus pandemic clearly is a headwind, but demand for zoned broadcast radio advertising, should it be offered, signals a welcome tailwind for local radio advertising growth with the majority of both Main Street and Madison Avenue advertisers expressing...
