by MacKenzie Lovings | Jun 6, 2024 | BIA, BIA Podcast, Blog
The 2024 elections are shaping up to be a spending extravaganza unlike anything we’ve seen before, with a predicted $11.1 billion in political ad spend. What does it all mean for the future of our elections? To explore the far-reaching implications of this...
by Suzanne Ackley | May 21, 2024 | BIA, Blog, Broadcast, Local Advertising Forecast
We recently released our annual list of the Top 10 Radio Stations by over-the-air revenue. Now, let’s examine the top billing list for 2023 through the lens of radio station ownership. Firstly, it’s worth noting that the top five radio owners from 2022...
by Suzanne Ackley | May 16, 2024 | BIA, Blog, Broadcast, Local Advertising Forecast
Hubbard Radio, LLC’s WTOP-FM in Washington, DC has once again continued its winning streak in 2023 and remains the top-billing radio station in the United States, according to BIA’s newly released Investing in Radio 2024, 1st Edition. If you’re keeping count,...
by Lauren Ross | May 14, 2024 | BIA, COVID Pandemic, Local Advertising Forecast, Media Valuations
Media Ecosystem Review Examines Financial & Valuation Trends in Six Sectors Competing for Local Advertising Author: Lauren Ross, Vice President, Media Valuations Over the past five years, financial and valuation trends in the media ecosystem have been a...
by BIA Advisory Group | May 14, 2024 | BIA
Challenge Empowering ourselves as a trusted advisor to guide a local carpet dealer to make an informed decision. Solution To engage the prospect effectively, we positioned ourselves as experts in the local market using data and insights from BIA ADVantage. ...
by Celine Matthiessen | May 10, 2024 | BIA, Blog, CTV/OTT, Local Advertising Forecast
As the digital landscape continues to evolve at an unprecedented rate, marketers and advertisers are faced with both new challenges and new opportunities. In the latest surge within the industry, there’s a significant pivot toward Connected TV (CTV) advertising...
