by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Sales Best Practices
As we step into 2023, there’s uneasiness about the economy and how it will affect local advertising. BIA has been examining impacts from all angles. In this Leading Local Insights Podcast: Successful Selling in Uncertain Times, BIA’s Nicole Ovada, VP of...
by MacKenzie Lovings | Nov 30, 2022 | BIA, Blog, Local Advertising Forecast
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Going into the new year, auto supply chains, inflation and a potential recession are all still concerns. With that backdrop, BIA has issued its 2023 U.S. Local...
by MacKenzie Lovings | Oct 26, 2022 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part report series that looks...
by Mark Dugan | Sep 30, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising
Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from the...
by Leyla Chatti | Sep 29, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
The value and impact of Over-the-Top (OTT) for audience reach extension are being much better recognized and quantified. BIA forecasts that advertising spending on OTT will reach $2.2B by 2023 and $3.4B by 2026. Simultaneously, there is significant growth in...
by MacKenzie Lovings | Sep 27, 2022 | BIA, Blog, Radio
On Thu, Sep. 1, 2022, BIA’s CEO & Founder, Tom Buono, sent a brief, yet significant, email to his team saying that on that day, the company was celebrating its 39th year. He thanked everyone for their dedication and BIA’s continuing success. Now, 39 years is a lot...
