by MacKenzie Lovings | Sep 22, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA’s current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey,...
by Suzanne Ackley | Sep 21, 2022 | BIA, Blog, Local Advertising Forecast, Radio
Top Billing Radio Stations in 2021 In a streak lasting since 2014, Hubbard Radio, LLC’s WTOP-FM in Washington, DC was once again the top billing radio station in 2021. BIA estimates that WTOP-FM pulled $70 million in revenues in 2021, up 12.9% from $62 million...
by Suzanne Ackley | Sep 14, 2022 | BIA, BIA ADVantage, Blog, Local Advertising Forecast, Political Advertising
The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be (relatively) quiet this year,...
by Rick Ducey | Sep 8, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is...
by BIA Advisory Group | Aug 25, 2022 | BIA, Blog
Since the decision by the Supreme Court for states to have control over the legalization of Online Sports Gambling in 2018 there has been an incredible influx of revenue for media outlets as states throughout the country have legalized online sports wagering. In a...
by Rick Ducey | Aug 22, 2022 | BIA, Blog, Sales Best Practices
In discussions with our clients, we’re seeing many organizations struggling to hit their sales numbers. Sales leaders are wondering about the lingering impact of COVID, the economy, culture and other factors are affecting their sales team. Recruiting,...
