by Suzanne Ackley | Apr 10, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
This week BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director) were joined (virtually) by C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and Primetime Television & Podcast Host in a webinar to...
by Suzanne Ackley | Apr 2, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA’s local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers...
by Rick Ducey | Mar 25, 2020 | BIA, Blog, COVID Pandemic
The coronavirus pandemic clearly is a headwind, but demand for zoned broadcast radio advertising, should it be offered, signals a welcome tailwind for local radio advertising growth with the majority of both Main Street and Madison Avenue advertisers expressing...
by Rick Ducey | Mar 24, 2020 | BIA, Blog
Edison Research and Triton Digital just released the The Infinite Dial, a survey of Americans 18+ and their use of radio, digital audio social and other digital media that first launched 22 years ago. While the news headlines tend to focus on the growth of podcast and...
by Thomas Buono | Mar 17, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to incorporate considerations related to expanded political advertising and the impact of the...
by Suzanne Ackley | Mar 4, 2020 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Verticals
Healthcare businesses are bucking the trend of media spend shifting to digital. Healthcare businesses are sticking with traditional media through 2024. Spend on digital is growing, but at a slower rate than other verticals. “The Healthcare vertical invests and...
