by Nicole Ovadia | Jan 18, 2024 | BIA, BIA Podcast, Blog
Direct Mail’s Value in a Multi-Touch World: A Podcast Conversation with Valpak CRO Jay Loeffler Author: Nicole Ovadia, VP Forecasting and Analysis, BIA Advisory Services Recently, I had the pleasure of hosting a Leading Local Insights Podcast with Jay Loeffler, the...
by BIA Advisory Group | Dec 5, 2023 | BIA, Blog, Economic Pulse
Economic Pulse: BIA’s Monthly Quick Take for December 2023 Author: Nicole Ovadia, VP, Forecasting BIA Happy Holidays! The festive season is officially upon us as we all check our lists twice and scan our long to-do lists. Many have begun getting ready for the...
by Leyla Chatti | Nov 14, 2023 | BIA, BIA Podcast, Blog
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify their reach, and...
by BIA Advisory Group | Oct 30, 2023 | BIA, Blog, Economic Pulse, Political Advertising
It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were feverishly working to publish our latest forecast updates in time to help with the budget prep that we know is going...
by Suzanne Ackley | Oct 26, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
There’s just over a week to go until the 2023 election (and early voting is well underway in many places). Being an odd year there are no National elections, but there are some key races where advertising money is being spent. Kentucky, Louisiana, and...
by Rick Ducey | Oct 20, 2023 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a...
