by Suzanne Ackley | Nov 7, 2018 | BIA, Blog
Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study from Promo, found that most consumers view...
by Celine Matthiessen | Oct 31, 2018 | BIA, BIA ADVantage, Blog, Radio, SAM
Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of...
by Rick Ducey | Oct 26, 2018 | BIA, Blog
Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance system based on search and social signals as outcome indicators that show the power...
by Celine Matthiessen | Oct 24, 2018 | BIA, Blog, SAM
Emarketer recently reported that more than half of all Americans use Facebook and that has increased only by 0.9% since last year according to their estimates. The growth is primarily driven by the older demographic (boomers, Gen Xers and millennials) with younger...
by Celine Matthiessen | Oct 23, 2018 | BIA, Blog, Mobile-Social, Vantage Point
The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over By Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout...
by Celine Matthiessen | Oct 19, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
