by Rick Ducey | Sep 21, 2018 | BIA, Blog, Broadcast
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we’re considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It’s a...
by Rick Ducey | Sep 18, 2018 | BIA, Blog
The Future Today Institute (FTI) just released its 2019 Trend Report for Journalism, Media and Tech examining 108 significant trends including topics such as AI, block chain, virtual reality, bots, machine learning and ranging into areas like accountability and...
by Suzanne Ackley | Sep 12, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
by Rick Ducey | Sep 5, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Robert Hawthorne, President, Hawthorne Search. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views...
by Thomas Buono | Aug 29, 2018 | BIA, BIA ADVantage, Blog, Broadcast
In this third part of our series examining how to build a grounded revenue budget for 2019, we’d like to offer our top three recommendations for growth in 2019. Recommendation One: Implement verticals-based revenue budgeting for 2019. It is not enough to just know if...
by Rick Ducey | Aug 28, 2018 | BIA, Blog, Broadcast, CTV/OTT
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase...
