by MacKenzie Lovings | Feb 3, 2023 | BIA, Blog, Sales Best Practices
Original post amended March 29, 2023: The 12th Annual State of Media Sales Survey concluded in February 2023 and included 496 media sales reps and managers from broadcast TV, cable TV, radio, newspapers/magazines, direct response, and those who have more than 50% of...
by Lauren Ross | Jan 31, 2023 | BIA, Blog, Broadcast, Radio
Looking at the last two years offers insights into the broadcast transaction landscape. Let’s start with television. The 2021 and 2022 television transaction landscape was marked by megadeals by Gray and Standard General. Total TV deal volume more than...
by BIA Advisory Group | Jan 30, 2023 | BIA, Blog, Economic Pulse
Are we in a Recession? Are we headed for a recession? Did we just blink and miss one? Most importantly, does it even matter? All questions we address in this first issue of Economic Pulse, a new monthly blog I’ll be authoring to help sort out...
by Rick Ducey | Jan 23, 2023 | BIA, Blog, Broadcast, Sales Best Practices
Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will drive...
by MacKenzie Lovings | Jan 20, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking with all with you in the podcast series we’re doing this month called, New Year, New Insights. In...
by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our analysts expect a slight decline of in local advertising in 2023...
