by Suzanne Ackley | Feb 17, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees’ most used...
by BIA Advisory Group | Feb 17, 2016 | BIA, Blog, Conferences
Tomorrow’s the day. BIA/Kelsey hosts our second Local, On-Demand Economy (LODE) event, NOW | Seattle, beginning at 8:30 AM with a short explainer on the evolution of local commerce and a trip into the future of local and brand marketing user interfaces with...
by BIA Advisory Group | Feb 17, 2016 | BIA, Blog, Conferences
What will “phase II” of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we’re seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most...
by BIA Advisory Group | Feb 16, 2016 | BIA, Blog, Conferences
What will “phase II” of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we’re seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most...
by BIA Advisory Group | Feb 11, 2016 | BIA, Blog, SMBs
As big data continues to collide with local marketing, small businesses are more empowered than ever to acquire and retain customers. It’s the job — and opportunity — of local media companies and startups to bring them that capability. But as we all...
by Suzanne Ackley | Feb 10, 2016 | BIA, Blog, Conferences, SAM, SMBs, Verticals
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the infographic above, 1 out of 5 SMBs...
