by BIA Advisory Group | Jan 25, 2016 | BIA, Blog, SAM, SMBs
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly basis, some of the...
by BIA Advisory Group | Jan 22, 2016 | BIA, Blog
What’s to come this year in the world of mobile marketing? What’s do BIA/Kelsey analysts believe are the biggest trends to watch? And what the heck is “big voice”? These are a few topics we tackled this week, aggregated into the Local Media...
by Suzanne Ackley | Jan 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
The internet is flooded with how-to’s and “hacks” — quick, cheap ways to get things done. For new small businesses with limited resources, it’s essential to quickly get customers through the purchase funnel to survive. CenturyLink’s...
by Suzanne Ackley | Jan 20, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
SMBs are a diverse group, ranging from one person operations with almost no advertising budget to those with 99 employees and tens of thousands of dollars to spend on advertising. In our ongoing Local Commerce Monitor survey, when we look at the lower budget SMBs,...
by BIA Advisory Group | Jan 18, 2016 | BIA, Blog, SMBs
I’ve always said that the next big horizon’s in local will be retail inventory data. We’ve seen lots of development in this area from players like Retailigence, which obtain reliable data from throughout the retail supply chain. One challenge has...
by BIA Advisory Group | Jan 15, 2016 | BIA, Blog
What’s the forecast in brand-to-local marketing? What’s the latest in call commerce? and what are millennials up to? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter. Click the image below to read the full...
