by Lauren Ross | Apr 27, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
The COVID-19 crisis has wreaked havoc on the U.S. economy as evidenced by the S&P 500 Price Index having fallen by 33.9% between February 19 and March 23. As a result, GDP is expected to decline by 3% nationwide in 2020 (as of 4/15/20). While there is...
by Suzanne Ackley | Apr 2, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA’s local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers...
by Thomas Buono | Mar 17, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to incorporate considerations related to expanded political advertising and the impact of the...
by Suzanne Ackley | Mar 4, 2020 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Verticals
Healthcare businesses are bucking the trend of media spend shifting to digital. Healthcare businesses are sticking with traditional media through 2024. Spend on digital is growing, but at a slower rate than other verticals. “The Healthcare vertical invests and...
by Rick Ducey | Mar 2, 2020 | BIA, Blog, Local Advertising Forecast
Advertisers love television. However, it’s experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet. Local TV groups still deliver...
by Suzanne Ackley | Feb 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Law Offices and Attorneys Are Increasing Spend on Mobile Ads by 20% in 2020 Over $4.7 billion is spent by Legal Services (law offices and attorneys) in local advertising this year. This is up from nearly $4.6 billion in local ad spend in 2019. While traditional media...
