by Suzanne Ackley | Jan 28, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad dollars in...
by Suzanne Ackley | Jan 15, 2020 | Blog, Local Advertising Forecast, Verticals
The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local favorites, will spend nearly $4.5 billion in local advertising this year, as reported in BIA Advisory Services’ latest vertical industry report,...
by Celine Matthiessen | Jan 10, 2020 | BIA, Blog, Local Advertising Forecast, Verticals
Local businesses in Education believe in traditional media; over three quarters of their ad spend goes to traditional media. TV has the largest share of the traditional spend (21 percent). BIA’s Education vertical is made up of local businesses including...
by Celine Matthiessen | Dec 10, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers....
by Rick Ducey | Nov 21, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising, Verticals
BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own...
by Suzanne Ackley | Nov 20, 2019 | Blog, Broadcast, Local Advertising Forecast
Automotive advertising is increasing in 2020. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local...
