by BIA Advisory Group | Jan 24, 2017 | Blog, Local Advertising Forecast, Mobile-Social
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we’ve answered in a white paper that publishes today. Among the $72 billion projected for U.S. mobile ads in 2021*,...
by Mark Fratrik | Jan 10, 2017 | BIA, Blog, Local Advertising Forecast, Radio
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and online services. In a recent...
by BIA Advisory Group | Jan 5, 2017 | Blog, Local Advertising Forecast, Mobile-Social
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I’ve been tackling over the past few months. Among the $72 billion projected for U.S. mobile ads in 2021, search will...
by BIA Advisory Group | Nov 23, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a sneak peek, below is its...
by Suzanne Ackley | Nov 2, 2016 | BIA, Blog, Local Advertising Forecast, Newspapers, SAM
Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put...
by BIA Advisory Group | Oct 28, 2016 | Blog, Local Advertising Forecast
What does BIA/Kelsey’s fresh ad forecast say about the future of local? Is Google trying to own the content and the pipes? And what is YellCast? These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating...
